Stats and Facts About Video Marketing

​Guest Post by Oleh Koropenko

In case you are new to the concept, video marketing is the use of videos to promote and sell the products and services of a business. This method brings about an increase in the level of customer engagement.

A lot of business owners already understand the key benefits associated with the use of video marketing. According to the latest video marketing statistics, about 86% of businesses use video on their website, and 77% use it on social media. Business owners these days are looking to tap into the benefits of video marketing so as to bring the best out of their marketing efforts.

Understanding the ways viewers interact with a video is one of the many key ways to optimize the video marketing of a business. By looking at how much time viewers spend consuming information from a video, business owners can optimize their video durations. Research has shown that 33% of viewers will stop watching a video after 30 seconds, and 45% will stop after a minute. Knowing key facts like these can improve the way marketing videos are timed.

There are a few things to note about the pros of video marketing. Videos are a great way to catch people’s attention. Video marketing studies have shown that people spend 2.6 times the normal time on pages with video content than on pages without.

What’s more, videos are perfect for attracting customers. About 76% of businesses using video marketing saw an increase in their traffic.

Video marketing has transformed the marketing industry. As a result, many regard it as one of the best forms of marketing for businesses in our modern world. For more accurate and reliable information on the topic, feel free to refer to the infographic below (from It provides a whopping 116 stats and facts to get you started on your journey to understanding the ins and outs of video marketing.

147+ Video Marketing Statistics

​Author Bio: Oleh Koropenko is an avid learner. His curiosity is a never-ending source of inspiration that drives him to research, revise and apply new things. He is an experienced blogger at with expertise in email marketing and digital commerce, but also a passionate traveler with a great sense of humor, who cannot leave a stone unturned in the pursuit for greater knowledge and understanding. Reach him at @DMGeekcom.

Nancy Gaines

Nancy Gaines is CEO/Founder of Gain Advantages Inc. and has been advising small businesses and Fortune 100 companies how to increase revenues through proven systems for almost two decades. She is a best-selling author and international keynote speaker. Nancy has been named in the Top 100 Productivity Experts to follow on Twitter and has a global podcast downloaded in over 95 countries. Her main focus is creating business processes with actionable steps so her clients achieve more consistency, ease, and ultimate success.