Is it REALLY Unaffordable – or is that an Excuse?

Why Prospects Don’t Buy when We know they Should  

​Ever have prospects tell you that they can’t afford you – even when you KNOW what you offer will produce an ROI far above their investment?  Have you ever said that you can’t afford something that you know will help you? Is it really the money, or is something else going on?

 ‘I can’t afford it’ carries many meanings and implications. Sometimes it really is a matter of not having enough money (which usually is temporary and can be overcome with time and effort). Most of the time, it’s a lot more complicated than that.

What’s truly going on when we, or our prospects, don’t investment in the support we know will resolve a challenge? It's probably one of three things:

1) You don't believe YOU can deliver

The problem is that some people started a program in the past and didn’t stay committed to doing the work required to get the results. Often people tell themselves they didn’t have enough time to implement and they will finish later. What makes us think we’ll have more time a year from now?  The world seems to move faster and faster every day – it doesn’t slow down. Most likely, we’ll have even less time a year from now.

The solution is a done-with-you or done-for-you program.  People are busy, so DIY is becoming less and less effective. If you know you don’t have time or will become distracted and not take action, hire people who will be by your side. When the work gets done together, the work gets done. You then experience even better results in your business.

2) You don’t believe the SELLER can deliver

We’ll all been there. We bought someone else’s program hoping it would be the answer we needed to attract more clients, and it wasn’t.  The only person who benefited was the one who sold us the course for thousands of dollars.  This happened to me multiple times and it’s quite disappointing. But, we can’t let past decisions stifle us from getting the support we need.  Ever have a bad experience at a restaurant? Did you give up and never eat out again?  That would be ridiculous. 

The solution is to truly vet the consultants and coaches you hire to ensure they follow their own advice – and have real, proven results. Once you find the right support, be open to guidance from those who already achieved what you want to do.  An outside coach can see things that you can’t see yourself, and we remove the obstacles so you have a clear path to success. Without support, you will continue trying to figure things out alone which is the long, slow route.

3) You value something else MORE than resolving your challenge

Investing money is all about choices. Purchasing is simply exchanging money for something you find of higher value.  It’s deciding between staying stuck where you are in same-ville or comfort-land, or taking the leap for something more.  It feels so much safer to do nothing and hold on tight to money.  But where does that leave you – without new clients, limited growth potential, and not serving the world with your gifts.

 The solution is to be a clear Yes or a clear No.  Saying that you have to think about something only delays your transformation. Worse yet, being indecisive just adds more clutter to your mind in an already busy world.  You won’t move the needle forward. Make the decision to say YES because you value the solution more than staying stuck

You can waste an entire year with any of these excuses which just delays your transformation.  People always find a way to afford what they really want. It’s a matter of choice.

The biggest expense in your business is not making money.  Period.

Set yourself up for success in 2018 by creating your business sales plan right now.  Join me at a done-with-you workshop and create your customized daily action plan to increase sales.  My passion is helping entrepreneurs have better sales, systems, strategies, and success.

This workshop gives you everything you need to structure your sales for massive results.  I know that when you plan your personalized sales actions, you will get more clients with ease.  Let’s take the complex and make it simple by creating the right sales plan to positively impact your business.

The workshop is a screaming deal at $249 per person for the three hour event. (My Rapid Results program starts at $3,500 for the full day, individual program). Attendees say they learned more at this workshop than they did in a year-long program that cost thousands of dollars. How cool is that!

This is YOUR choice.  Can you really afford not to create a sales plan?  How much is that costing you in time, money, and guessing? T. Harv Eker, author of the Millionaire Mind, once said, “The more you learn, the more you earn…and you can take that to the bank!”

I encourage you to use your time right now to create a specific, day-by-day action plan to grow your business in 2018.  Identify the exact activities you need to do to triple your business income.  Don’t put this off until January, or you will be playing catch up while your competition speeds past you.

For those in Denver, get the upcoming dates at:

For those outside Denver, let’s jump on a call and schedule your remote session.  I want this for you!

Nancy Gaines

Nancy Gaines is CEO/Founder of Gain Advantages Inc. and has been advising small businesses and Fortune 100 companies how to increase revenues through proven systems for almost two decades. She is a best-selling author and international keynote speaker. Nancy has been named in the Top 100 Productivity Experts to follow on Twitter and has a global podcast downloaded in over 95 countries. Her main focus is creating business processes with actionable steps so her clients achieve more consistency, ease, and ultimate success.