234_Craig Klein_The Benefit of a CRM and Marketing Automation Tool
Learn about a great CRM for small businesses in this episode with Craig Klein. Prior to founding SalesNexus, he spent 15 years building and leading sales teams, selling multi-million dollar, multi-year contracts to energy companies such as ExxonMobil, BP, Shell, and Chevron. The long, complex selling environment within these energy giants gave him a keen sense of the risk of mis-allocated sales time. (Love that as it sounds very productive!) He writes about business and sales topics for several key media such as Forbes. Small Business Today, and SocialMediaToday.com. He also serves as a mentor to students at the University of Houston’s Wolff Center for Entrepreneurship. He is a sought after speaker and author at many key exhibitions and conferences.
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